Media Services

Media Planning / Strategy
We work with our clients to identify who their target audience is and then choose the advertising mediums that will best reach this target audience. We use demographic research to help guide this process along. We utilize our experience and other services to help guide our recommendations.

Media Buying
Once we determine who we are targeting and what advertising mediums will best meet that target, we begin negotiating. We negotiate # of commercials, cost of each commercial or schedule, the times that the commercials will be aired, promotional opportunities and special events. Basically we obtain effective commercial schedules in the most cost effective fashion.

Media Barter
Sometimes a client will have a product or service that media outlets might have a use for. We can take these products or service and trade them for advertising time on a part cash part trade basis.

Cooperative Advertising
When it makes sense, where two companies can benefit from sharing a message and the cost of a advertising schedule we can partner two companies together.